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The Easingwold Advertiser & Weekly News is a family-owned paper for Easingwold and the surrounding area
One of Easingwold Cricket Clubs sponsors, Reliance Motor Services, have collaborated to help the club target their geographical reach by offering bus advertising.
Reliance Buses are a family business based just outside Sutton on the Forest.
The family like to support their local community and also share a passion for cricket so when ECC approached them about advertising opportunities they were more than happy to help.
Liz Skilbeck, who manages sponsorship & marketing at ECC, explains “This is the first time ECC has created outdoor advertising outside of the cricket field and we’re really excited about it.
Having a bold, eye-catching design on the back of a local bus will reach a secondary audience who we are not really accessing via our primary communications.
The objective of the creative was to make it clear we are not a member only club and to encourage more people to visit the club.
To read more about the sponsorship and other local news stories, head to your nearest stockist and buy a copy of the Easingwold Advertiser.
To view archived news stories please click here.